Movie Rentals on all your gadgets and HD TV (thanks Apple!)

So I’m a big Apple freak. I love my Mac Book Pro, iPhone, Air Port Extreme, still have my old iPod, love their software, yada yada yada. 

Long story short. Apple announced today that you can now RENT movies via iTunes. You know how you can rent a handful of movies through your cable or satellite? Yeah, well raise that handful to THOUSANDS of movies. And you can watch them within a minute of purchase. And you can swap them over to your iPod or iPhone to go. Check it out… 

Introducing iTunes Movie Rentals
Available today with the free download of iTunes 7.6, iTunes Movie Rentals allows customers to rent movies for as little as $2.99 and watch them on their Macs or PCs, all current generation iPods, iPhone and Apple TV. Featuring movies from all the major movie studios—20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount, Universal Studios Home Entertainment, Sony Pictures Entertainment, Metro-Goldwyn-Mayer (MGM), Lionsgate and New Line Cinema—iTunes Movie Rentals is expected to offer more than 1,000 movie titles by the end of February, including over 100 titles featuring stunning high definition video with 5.1 Dolby Digital surround sound. Movies can be rented directly from a widescreen TV using Apple TV. 


AND with Apple TV you can do all THIS stuff on your High Def TV:

 Apple announces new software for Apple TV; lowers price to $229
Available as a free automatic download later this month, the new software announced today lets movie fans rent movies on the iTunes Store directly from their widescreen TV. With iTunes Movie Rentals and Apple TV—and with no computer required—customers can effortlessly rent movies just by clicking a button on their remote. By the end of February, they’ll be able to choose from a catalog of more than 1,000 titles, including over 100 titles in stunning high definition video with 5.1 Dolby Digital surround sound. DVD-quality iTunes Movie Rentals cost just $2.99 for library titles and $3.99 for new releases. High-definition versions are just one dollar more with library titles at $3.99 and new releases at $4.99.  


Man, I hope you realize how cool that is! I mean, that is a HUGE step towards the way we will rent and watch movies in the future.  

Have YOU sold your Blockbuster stock yet?  



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