We’ve just started studying what appears to be a great book: Made To Stick
I’ll probably have some random comments about this book over the next few weeks…
The first one is on the topic of CREATIVITY. I’m not going to tell you what the book says (you’ll have to actually read it…), but it lead us to a conversation on how the term and idea of creativity seems to have obtained a narrow definition, and is used primarily to describe right-brained, artsy-fartsy painters, musicians and writers. You know – the folks that can barely bathe themselves because their head is off in la-la land….
I threw out the following comments – I’m still not sure if I even totally agree with what I said, but let me know what you think…
“Everyone is given an equal dose of “Creativity”. However it presents itself in different forms, depending on how their brain is wired.“
For some, it is abstract paintings or creating music, but for others, it’s finding a way to put a man on the moon, or how to deliver fresh water to the Roman Empire, or how to bust all those myths on Mythbusters.
I gave the example of how Micah and his production guys created our incredible control room and it’s brain (a big room with lots and lots of wires and racks and racks of very expensive equipment – how’s that for technical jargon!).
And each week they continue to find new, creative ways to overcome the obstacles we face in synching the East and West Auditoriums, as well as exporting our content to our campuses and strategic partners.
Ain’t no painters or songwriters figuring THAT one out!!!
Brad mentioned the idea of “creativity is problem solving: finding new ways to accomplish something“.
I loved that!
So how’s this for a summary:
“How we define Creativity is based on how we view someone else’s natural thought processes when compared to our own.“
What do YOU think?